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raidious

September 2009

SEO Content Development at Raidious – what does SEO Moz think?

by Taulbee Jackson on September 30, 2009

in Blogging,Compendium,Digital Content Services,Marketing Technology,Research

Saw a great article today on SEO content development. We integrate an SEO strategy into all of our content production engagements. SEO content development is critical in winning search, as shown in the chart below, from SEO Moz’s Rand Fishkin – pretty much “the” guy in search optimization. Here’s a link to the full post [...]

A Content Company's take on Google Wave

by Taulbee Jackson on September 30, 2009

in Compendium,Marketing Technology,Research

Raidious is a content company. We deal with content production. We specifically chose this approach because of situations like what we’re seeing with Google Wave. Is it going to change everything – again? I think it will – and it won’t be the last time, either. Technology will continue to march forward and evolve. Whether [...]

Have You Ever Been Retweeted? (or: She Twittered Me With Science)

by Matt Chandler on September 28, 2009

in Digital Marketing,Social Media

The overall point? The conversation doesn’t stop once you send out a Tweet to your followers. If you’re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.

Scoring Social Media Touchdowns: Jump On Loose Balls

by Matt Chandler on September 28, 2009

in Email Marketing,Social Media

The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.

Raidious featured in Indy Star

by Taulbee Jackson on September 28, 2009

in Digital Content Services

We were honored to be featured in an article in today’s Indianapolis Star!

Earned Media vs. Paid Media vs. Owned Media

by Taulbee Jackson on September 28, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Social Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.

New article on Raidious

by Taulbee Jackson on September 28, 2009

in Compendium,Content Planning,Digital Content Services

Pleased to see a great article on Raidious this morning in our local newspaper, the Indianapolis Star. Thanks to Erika D. Smith and everyone at Indianapolis Star for the great overview of this emerging industry.  Great profile on our company as well as Pro Blog Service We believe a comprehensive digital content strategy is about [...]

Web Ads Projected to Grow BIG in 2010

by P.J. Gindling on September 24, 2009

in Digital Content Services,Digital Marketing

In a recent Adweek article, “Web Ad Spending Set to Surge,” Steve McClellan writes about how web based advertising is anticipated to grow by 11% to $65 billion next year, which is 14.6% of all measured media. GroupM is the company behind the numbers anticipating the large shift taking even more money from the traditional [...]

Online Marketing, Media and Advertising Conference

by Matt Chandler on September 22, 2009

in Digital Marketing,Email Marketing,Mobile Device Marketing,Social Media

In addition to attending a number of informative and insightful sessions with industry leaders, the conference and expo was also a great chance to network with other digital marketing professionals.

Handy Tips for Corporate Social Media Use

by Matt Chandler on September 10, 2009

in Digital Marketing,Social Media

As the age of open and instantaneous communication and 24-hour information availability progresses, consumers become increasingly pragmatic/realistic/suspicious of the companies selling the goods we use.

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