Archive | October, 2009

A guy who’s REALLY EXCITED about what we do.

23. Oct, 2009 • Categories: Digital Content Services • by Taulbee Jackson

So, here’s a more . . .   enthusiastic version of what Raidious tells our clients every day. By the way, our company was built from the ground up to address everything that Gary Vaynerchuk talks about here. Not just the thinking, but building a systematic approach to deal with this, an execution methodology to do the work, [...]

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Gen-Y Likes Social Nets, but Wouldn’t Give Up E-mail or Texting for Them

22. Oct, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Mobile Device Marketing, Social Media • by Peter J. Gindling

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

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Second Opinion on FTC Changes from a Lawyer

15. Oct, 2009 • Categories: Blogging, Digital Content Services, Digital Marketing • by Peter J. Gindling

Last week, I posted a response in favor of the Federal Trade Commission’s new endorsement and testimonial in advertising rules.  I understand if you take what I say with a grain of salt (I really hope that isn’t the case). Of course I agree with the new changes because my company (Raidious) wants to help your [...]

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Rocking Out for the Kids

12. Oct, 2009 • Categories: Digital Content Services • by Taulbee Jackson

So, if you’ve been following us on Facebook or Twitter, you probably know we recently sponsored the first Corporate Rockoff, a charity event for Second Story. With the help of a couple of our staff members and a couple of outstanding local musicians (thanks Matt, Jessica, Shawn, Dave, Dave’s Dad), we were able to pull [...]

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Brand Bloggers Get a New Set of Rules

07. Oct, 2009 • Categories: Blogging, Digital Content Services, Digital Marketing, Social Media • by Peter J. Gindling

On Monday the Federal Trade Commission changed the rules for advertisers and bloggers and how they communicate to the public.  Starting December 1st bloggers that review products must divulge their relationship with the advertiser. Why change the rules for these seemingly innocent bloggers? Well for starters the current endorsement and testimonial in advertising rule hasn’t [...]

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