Archive | November, 2009

Build New Business by Establishing Authority

As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?

Raidious New York Office Assistant

We’d like to take a break from our regularly scheduled programming to welcome our first official staff hire.

Meet George “Notorious P.U.G.” Benson, Office Assistant in the Raidious New York office.

Stunning Report from Razorfish on Digital Brand Experiences

Consumers expect interaction, incentives, and consistency of service across digital platforms. Companies must respond to this immediate, explosive impact or suffer.

Who Owns Your Social Media Content? Does It Matter?

One of the more often-heard keywords regarding social media use by companies is ownership: “Who owns the conversation?” “Are you owning the conversation about your brand?”

There are actually two distinct implications to content ownership: reputation management and risk management.