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TECHPOINT MIRA AWARDS FINALIST 2011

November 2009

As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?

We’d like to take a break from our regularly scheduled programming to welcome our first official staff hire.

Meet George “Notorious P.U.G.” Benson, Office Assistant in the Raidious New York office.

Consumers expect interaction, incentives, and consistency of service across digital platforms. Companies must respond to this immediate, explosive impact or suffer.

One of the more often-heard keywords regarding social media use by companies is ownership: “Who owns the conversation?” “Are you owning the conversation about your brand?”

There are actually two distinct implications to content ownership: reputation management and risk management.