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TECHPOINT MIRA AWARDS FINALIST 2011

December 2009

While the world doesn’t stop turning just because it’s the holiday season, we’d like to take a moment to remind you all that the work will always be there. Be sure to spend quality time with your families, friends and other loved ones.

Let’s face it: we’re all trying to find ways to game the search system. We naturally want people to find us and our products via search.

But by churning out blog posts loaded with keywords, are we just spinning our wheels?

Search engines are built to “read” a site as a human would. An outstanding model to follow for web content writing comes from elementary school.

McDonaldization. Starbucksification. WalMartasticizing. Whatever you want to call it, the mass production of homogenous web content with the single aim of moving units/conversions is the hot-button issue of today.