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TECHPOINT MIRA AWARDS FINALIST 2011

January 2010

Covering the beltway and White House goings-on is one of the biggest jobs in journalism. But for a company, what business is more important than yours?

Tweet By now most everyone has heard about the Conan O’Brien, Jay Leno and NBC “Tonight Show” debacle. It is a messy situation at best and has caused a serious point of contention for the networks late night giants, O’Brien vs. Leno. The late night hosts have, to this point, kept each other out of [...]

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

Will the world take notice? Will the world care? Will two guys who ran an indexing server in their Stanford dorm rooms suddenly find themselves emissaries of political and human rights reform?

What about those 95.4 million viewers last year who are eagerly awaiting your next creative entry in the canon of ads that are often better than the game? That’s all well and good, but they’re joining the ranks of companies like Ford in shifting marketing funding to online channels.

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

Tweet According to the most recent data from comScore Video Metrix 31 billion videos were viewed during November 2009. The top ranking delivery sites are Google with 12.2 billion and Hulu with 924 million. The duration of the current online video still remains relatively short at 4.0 minutes, but Hulu received some very promising news [...]

Tweet Tuitive – in my opinion, the smartest UI/UX firm anywhere – has a great post on their blog about website content from Amanda King. Full disclosure – we’re proud to say Tuitive is a Raidious stakeholder, and they mention us in the article. But, despite all that, you should still check out the post. : ) [...]

Tweet Just a quick note: Doug Karr was kind enough to let us geek out with him for a minute over on the Marketing Tech Blog. We’ll be discussing Apture, the technology that makes these cool little multimedia links on our blog. Check it out! Tweet