Merely being present on social media outlets does not in itself accomplish the primary goal of engaging in digital marketing: solving a business problem.
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
As always, content ruled the day. The single biggest bombshell for most folks was probably the statistics from research conducted by King Fish Media.
Great information released today from the Business Marketing Association, Marketing Profs, Junta42 and American Business Media. We were totally not surprised to see this: If only there were a company that was purpose built to make engaging content for brands. . . Here is a link to the full article, very good read: New Research: [...]
I am a featured speaker at the 2010 Masters of Business Online conference, conducting a session on developing a digital content strategy.
The biggest problem I see on a regular basis is that people are talking at their followers rather than talking with them.
