Raidious was designed with a zero-based approach - what would an ideal marketing services firm look like today, if it was built based on the current and future needs of marketers, based on the current trends in consumer behaviors, and how the client would like to see their service providers operate?

We stripped away all preconceived notions of how marketing services firms are staffed, how they bill, how they’re managed, how they’re staffed, what they do, how they do it . . . and started with a clean slate.

We researched other execution models in other business categories, and landed on a content creation and publishing model that has served consumers well for years - multi-platform broadcast news.

We looked to CNN, MS-NBC, NPR and other news-oriented media as the operational best-practices models of how to create, manage and distribute content in a multi-platform world. We designed our operational approach around how a news organization works today.

It’s content focused, and platform agnostic - the content is available to the consumer however she wants it, whenever she wants it - and the model is flexible enough to evolve as new communications platforms evolve.

In order to deal with the real-time nature of the web, the impact of consumer generated media, and the ongoing digital dialog impacting brands today, and in the future, Raidious is structured in an agile, efficient way - as a newsroom.

We  proactively create content, we don't wait on the client for ideas. We  create content centrally for a multi-platform, distributed web environment, maximizing how it works together with other online and offline activities, and we track our results in real time and optimize accordingly, based on the client’s objectives.

It’s critical to have a plan in place to execute against to ensure that content is on strategy, delivered on deadline, and integrated with other efforts. Over the last several years, we’ve developed an interdisciplinary approach to content planning we call GroundWork.

It incorporates best-practices from a number of different disciplines, including brand strategy, information architecture, consumer research, crisis planning, risk management, project management, media planning, publishing, broadcast programming, and a few tricks we picked up in the Navy.

It is a highly collaborative process that incorporates all of the client’s online and offline efforts, and requires a lot of collaborative creative input from the client and their partners. It’s a planning process specific to content, and does not attempt to establish a brand strategy.

Raidious is very different - by necessity, and by design.

Raidious Digital Content Services  :::  We make the content that makes digital marketing work.