This move demonstrates the shift toward contextualized, real-time analysis across digital channels as a primary means of collecting business intelligence.
Matt Chandler
Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
Raidious has been named as a finalist for the 2011 TechPoint Mira Awards.
By taking the time to properly onboard your clients, you can avoid misunderstandings and ensure an efficient workflow.
A well-funded, well-planned Facebook strategy is essential for any business. But to shift the majority of online spending into one silo is suspect.
It was a packed room for “How Brands Are Using Entertainment and Social Media,” yet another testament to the power of content for brands.
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.
A (literal) song-and-dance from a fading pop group does nothing to address the key question: what will the product do for me and my business?
No matter how long you’ve been around the game–basketball, marketing, or owning a bakery–there is always something new, always someone younger, faster, better.
Brand Journalism Isn’t a Lie if You’re Doing it Right
by Matt Chandler on March 21, 2011
in Commentary,Content Strategy,Crisis Response,Social Media,Twitter
If a brand is simply parroting their commercial messages through digital channels, they’re not engaging in brand journalism.