A picture is worth a thousand words. And an app with more than 1 billion pictures is worth $1 billion. At least that’s what founder and CEO of Facebook Mark Zuckerberg is willing to pay to own an app where users are uploading more than 5 million photos per day and liking other users’ photos [...]
“More content will be created today than existed in entirely before 2003.” – Steve Rubel EVP of Global Strategy and Insights for Edelman at Mashable Connect 2011. That statement tells me 3 things: People are consuming content at an astronomical rate. Digital overload is a very real challenge. As Rubel also stated quite correctly, “there’s [...]
So you want to add video to your online marketing repertoire? Make sense. After all video is a fantastic medium for delivering information, is more likely to be shared, gives a human face to your company and more people are watching videos online everyday. Unless you’ve been allocating money to put to video for years [...]
I wanted to go with a sensational headline like “The End of Free Content?” but that is irrational and wildly incorrect. There will always be free content, specifically valuable from a content marketing standpoint, available online in varying degrees of usefulness and quality. More to the point, content was never truly 100% free to begin [...]
To what degree is your content effective and what can be done to make it better?
Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
If content creation isn’t taking into account context from the beginning then it has already lost.
As content marketing evolves, one way to make content more valuable is to highlight the opinions of experts and value-driven commenters.
The difference between the telephone and today’s social media outlets is that today there isn’t a direct call to a Governor, CEO, or President: it’s a loudspeaker shouting a message to the masses.
Newsweek in the Age of Digital Content
by Dan Dark on March 18, 2011
in Commentary,Digital Marketing,Owned Media
This generation’s worldview of digital content has not been changed from the “norm” of traditional media, it was created in a different world.