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TECHPOINT MIRA AWARDS FINALIST 2011
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P.J. Gindling

4 Social Media Tips for the Upcoming Holiday Season

by P.J. Gindling on November 16, 2011

in Digital Marketing,Facebook,Social Media,Twitter

  Social Media is still growing, and if you are a marketer that has drug your feet getting online, you should wait no longer. With the holiday season coming up, you have more users then ever going online to figure out what they want to buy their loved ones this holiday season. Whether it is [...]

Huffington Post Plans to Recruit 13-Year-Old Children as Unpaid Bloggers for Their For-Profit Company

by P.J. Gindling on September 15, 2011

in Blogging,Commentary

It was announced in a Forbes.com article last Friday that the Huffington Post and Patch (an AOL hyperlocal collection of 800 sites) will start recruiting teenagers to blog for the for-profit websites. The article, “Huffpo and Patch Recruiting Bloggers as Young as 13,” by staff writer Jeff Bercovici probes the ethical question of having kids [...]

Still Looking for a Job? Think Technology in 2010.

by P.J. Gindling on February 15, 2010

in Blogging,Digital Marketing,Email Marketing,Facebook,Job Search,Marketing Technology,Twitter

If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.

Social Media Effects On "The Tonight Show" Debacle

by P.J. Gindling on January 20, 2010

in Social Media

By now most everyone has heard about the Conan O’Brien, Jay Leno and NBC “Tonight Show” debacle. It is a messy situation at best and has caused a serious point of contention for the networks late night giants, O’Brien vs. Leno. The late night hosts have, to this point, kept each other out of the [...]

Online Video is Reaching New Heights. 31 Billion Views in One Month.

by P.J. Gindling on January 12, 2010

in Digital Content Services

According to the most recent data from comScore Video Metrix 31 billion videos were viewed during November 2009. The top ranking delivery sites are Google with 12.2 billion and Hulu with 924 million. The duration of the current online video still remains relatively short at 4.0 minutes, but Hulu received some very promising news from [...]

Is Your Website Optimized for the Mobile Generation?

by P.J. Gindling on January 6, 2010

in Digital Content Services,Digital Marketing,Marketing Technology

2010 is quickly becoming the year of mobility. With the introduction of the Google Droid late-last year and the continued strength of iPhone and Blackberry devices we are as connected as ever. In the past (recent past) we would have to set up our laptops at the local Wi-Fi hotspot in order to check e-mail, [...]

Gen-Y Likes Social Nets, but Wouldn't Give Up E-mail or Texting for Them

by P.J. Gindling on October 22, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Social Media

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

Second Opinion on FTC Changes from a Lawyer

by P.J. Gindling on October 15, 2009

in Blogging,Digital Content Services,Digital Marketing

Last week, I posted a response in favor of the Federal Trade Commission’s new endorsement and testimonial in advertising rules.  I understand if you take what I say with a grain of salt (I really hope that isn’t the case). Of course I agree with the new changes because my company (Raidious) wants to help your [...]

Brand Bloggers Get a New Set of Rules

by P.J. Gindling on October 7, 2009

in Blogging,Digital Content Services,Digital Marketing,Social Media

On Monday the Federal Trade Commission changed the rules for advertisers and bloggers and how they communicate to the public.  Starting December 1st bloggers that review products must divulge their relationship with the advertiser. Why change the rules for these seemingly innocent bloggers? Well for starters the current endorsement and testimonial in advertising rule hasn’t [...]

Web Ads Projected to Grow BIG in 2010

by P.J. Gindling on September 24, 2009

in Digital Content Services,Digital Marketing

In a recent Adweek article, “Web Ad Spending Set to Surge,” Steve McClellan writes about how web based advertising is anticipated to grow by 11% to $65 billion next year, which is 14.6% of all measured media. GroupM is the company behind the numbers anticipating the large shift taking even more money from the traditional [...]