Archive by Author

Still Looking for a Job? Think Technology in 2010.

15. Feb, 2010 • Categories: Blogging, Digital Marketing, Email Marketing, Facebook, Job Search, Marketing Technology, Twitter • by Peter J. Gindling

If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.

1 Comment

Social Media Effects On “The Tonight Show” Debacle

20. Jan, 2010 • Categories: Social Media • by Peter J. Gindling

By now most everyone has heard about the Conan O’Brien, Jay Leno and NBC “Tonight Show” debacle. It is a messy situation at best and has caused a serious point of contention for the networks late night giants, O’Brien vs. Leno. The late night hosts have, to this point, kept each other out of the [...]

0 Comments

Online Video is Reaching New Heights. 31 Billion Views in One Month.

12. Jan, 2010 • Categories: Digital Content Services • by Peter J. Gindling

According to the most recent data from comScore Video Metrix 31 billion videos were viewed during November 2009. The top ranking delivery sites are Google with 12.2 billion and Hulu with 924 million. The duration of the current online video still remains relatively short at 4.0 minutes, but Hulu received some very promising news from [...]

0 Comments

Is Your Website Optimized for the Mobile Generation?

06. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Marketing Technology • by Peter J. Gindling

2010 is quickly becoming the year of mobility. With the introduction of the Google Droid late-last year and the continued strength of iPhone and Blackberry devices we are as connected as ever. In the past (recent past) we would have to set up our laptops at the local Wi-Fi hotspot in order to check e-mail, [...]

0 Comments

Gen-Y Likes Social Nets, but Wouldn’t Give Up E-mail or Texting for Them

22. Oct, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Mobile Device Marketing, Social Media • by Peter J. Gindling

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

0 Comments

Older Entries »