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Second Opinion on FTC Changes from a Lawyer

15. Oct, 2009 • Categories: Blogging, Digital Content Services, Digital Marketing • by Peter J. Gindling

Last week, I posted a response in favor of the Federal Trade Commission’s new endorsement and testimonial in advertising rules.  I understand if you take what I say with a grain of salt (I really hope that isn’t the case). Of course I agree with the new changes because my company (Raidious) wants to help your [...]

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Brand Bloggers Get a New Set of Rules

07. Oct, 2009 • Categories: Blogging, Digital Content Services, Digital Marketing, Social Media • by Peter J. Gindling

On Monday the Federal Trade Commission changed the rules for advertisers and bloggers and how they communicate to the public.  Starting December 1st bloggers that review products must divulge their relationship with the advertiser. Why change the rules for these seemingly innocent bloggers? Well for starters the current endorsement and testimonial in advertising rule hasn’t [...]

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Web Ads Projected to Grow BIG in 2010

24. Sep, 2009 • Categories: Digital Content Services, Digital Marketing • by Peter J. Gindling

In a recent Adweek article, “Web Ad Spending Set to Surge,” Steve McClellan writes about how web based advertising is anticipated to grow by 11% to $65 billion next year, which is 14.6% of all measured media. GroupM is the company behind the numbers anticipating the large shift taking even more money from the traditional [...]

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