Blog | Raidious

Raidious in Seattle

28. Jul, 2010 • Categories: Web Video • by Matt Chandler

Last week we had the opportunity to travel to Seattle, WA, to work on a video project for the Finish Line Youth Foundation. We visited Camp Eyabsut (“to rise above anything”), a week-long camp for burn victims between the ages of five and 17 sponsored by the Northwest Burn Foundation. We also spent a day at Neighborhood Bike Works before returning to Indianapolis to talk with folks at Windsor Village Park.

Each of these programs benefits underserved children by providing education, activities and resources designed to increase self-esteem and teach leadership. On the trip were director and content architect Matt Chandler, producer Kindari O’Connor, and director of photography Larry Ladig. Joining us in Seattle was local sound engineer Matt Sheldon.

It was a fantastic trip to say the least. All of the kids were smart and fantastic, and really left an impression on us. Hopefully the work we did–and the final project–will serve to increase the donations to the client’s charitable arm so they can continue to fund great organizations like the ones we talked with.

We managed to shoot some behind-the-scenes footage at Camp Eyabsut.

And then here are some random photos from all three days of shooting.

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Generating Followers or Generating Advocates: The Choice Is Yours

19. Jul, 2010 • Categories: Facebook, Social Media, Twitter, content strategy • by Smitty

Image via Wikimedia Commons

Every so often I’ll have a client approach me about buying followers on Twitter, or advertising on Facebook. I’m sure there are a few organizations that would benefit from these tactics, but I’ve never been a part of one.

Content draws interest, not the number of subscribers.

It truly does not matter if you have 100 or one million followers. The only thing that matters is that you are creating and communicating your message in a unique way to those who are paying attention. The better the content, the more traffic you are going to generate. Building a huge base with no content just leads to a bunch of people who do not care about what you are saying.

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

How do you generate this content? Well, that’s another post. If you are new to the social media business world, start with researching what your competitors are doing. Learn what is working and what is not.

Social media platforms are the ultimate capitalistic form of marketing: open competition for any and all to see what kind of tactics are being used by the competition. The key is understanding what is working and what is not. The one fail-safe in all of this chaos is content.

In this business it is just as important to learn about what others are doing as it is to be working on your own projects. Therefore I am constantly searching platforms and watching how others are developing content.

One of my favorite quotes is from the TV show The West Wing, in which a speech writer says that “good writers borrow from other writers, and great writers just flat out steal from them.”

This could not be more true with social media marketing. Learn what content works, create it, and watch your numbers grow.

Your Brand Advocates — How to Find Them and What They Are Worth (prweb.com)

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Off Topic Musings on Hacking

15. Jul, 2010 • Categories: Marketing Technology • by Matt Chandler

: Image via Wikipedia

I am not a hacker, nor have I ever been. I don’t like to tinker with anything. Not cars, not my computer, nothing. I didn’t care much for Legos or Erector sets. I’ve always been more interested in having neat things that worked as they were intended rather than taking those things apart, figuring them out, and making them do different things.

In the course of some recent client work, I’ve been doing a lot of content curation about information security. This required me to delve into many news stories each week about the latest hacking, malware, identity theft, and other technological malfeasance. The stories receiving the most attention were about nefarious coders hacking Facebook, Windows, and now Android-based smartphones.

I’m actually really glad there are hackers out there. Hackers are innate tinkerers with an insatiable urge to go as far as they can, figure out how systems work and make them do their bidding. Sometimes it’s just for the thrill of doing so, sometimes it’s just to introduce a little entropy into the works.

Every time a loophole is discovered with some platform, it’s someone’s job to fix it. Over time, those systems become more and more secure, requiring end users to do less and less to diagnose their own technical problems.

This is not to say I’m advocating for people to refuse any and all responsibility for themselves and their activities. You don’t go walking down a crowded city street waving a wad of hundred dollar bills around, and you don’t get to be careless with your information.

But the online world can and should be a safe place. Everyone should feel secure online, they should feel comfortable letting their kids online, my mom should feel safe paying her bills online.

From the corporate side, companies should (and do) dedicate great sums of money to keeping their systems and your information secure. If there were no threats, I’m not confident most private companies would do much to prevent them without some motivation.

As long as there are those who will attempt to thwart the system, the system will be forced to improve.

What do you think? Am I an idiot thinking such things? Let me know in the comments.

Don’t Hack or Mod the Droid X, Unless You Want a Useless Paperweight (mashable.com)
How Safe Is Your Child’s High School Computer Network? (brighthub.com)
WiFi Hot Spot Hacking on the Rise (shoppingblog.com)

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Our Office Assistant Gets Presents

02. Jul, 2010 • Categories: Digital Marketing • by Matt Chandler

George Benson Gets Doggy Treats

George Benson, Raidious office assistant, is a very popular fellow. Not only is he on our website, but he’s got his own email address. And he’s a social media maven with his profile on Dogster.

Thanks for our friends at Partnership Community Bancshares for sending along a gift of homemade dried liver doggy treats. He kind of went a little wild digging on the snacks.

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Raidious First Anniversary Party with Video

28. Jun, 2010 • Categories: Digital Content Services, Web Video • by Matt Chandler

This past Saturday, June 26, we at Raidious celebrated our first anniversary as a company.

The folks at Hirons & Company were kind enough to donate their suite at Victory Field so we could enjoy food, drinks, and some fine baseball courtesy of the Indianapolis Indians.

A good time was had by all. Just watch the video for proof.