Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static is not good. (Sidenote: We ARE still electric. *winks*)

Well, static electricity is comparable to static websites. We live in an ever-changing, fast-paced society, especially on the web – we’re all forced to go with the flow or get left in the dust. As the web has evolved, it saddens me to see static websites that haven’t. You know, the ones that just sit there and never change. The ones that have the exact same copy on all the same pages as they did in 2007. I mean, does that make you want to keep coming back to their site? My guess is probably not.  Been there, done that.

So, I pose the question…if you and your business are constantly changing, evolving, and growing, then why wouldn’t your content and website follow suit?

Now more than ever, businesses are looking to vertically-focused organizations like Raidious to help them. Content strategy and constant web change isn’t typically something they have time to do, nor are they fully aware of how content really shapes the web landscape. If you don’t have the knowledge or the time to do it, hire someone. But don’t just stay stagnant.  You risk falling behind, or worse yet, falling out.

Avoid the static flow:

If you were just beginning to look into this, the first step would be to go in and really take a look at the content on your site and make sure it is catering to your customer. Take a content audit. Is the content easy to understand? Is it relevant and valuable to the customer? Is it optimized for web searches? (In other words, do you have keywords in your content about your services and are the pages tagged correctly so Google or Bing or any other search engine can properly index them?) Is there too much content? Is there too little?

Create content that is helpful to people, that make customers or prospects want to come to your site to see what’s new and learn about things that can help them. If you’re their trusted resource, then the chances of them going somewhere else are slim. If you’re not giving them information and creating stories they can relate to, someone out there is.  Give your audience what they are looking for.

One of the number one ways to create content is through writing blog posts or articles that your customers can understand and relate to. Give them advice.  Write about life. You’re beyond your business, so this is a place for people to get to know you and your company better. This is a place to highlight, to talk, and to share new stuff on a “not-so-corporate” level.

That’s only the beginning and I hope you are starting to recognize where square one is. Look, this web stuff can be tricky but to Raidious, it’s all we know and all we do. If you have any questions, let us know, but whatever you do, don’t risk the static flow.

Saw a great article today on SEO content development. We integrate an SEO strategy into all of our content production engagements. SEO content development is critical in winning search, as shown in the chart below, from SEO Moz’s Rand Fishkin – pretty much “the” guy in search optimization.

Here’s a link to the full post on SEO content development, versus other tactics.
See that gray line at the top – the really important one? That’s what we do – SEO content development…  not just for blogs and websites, but also for for your social network marketing efforts, web video (why, yes, you can optimize web video for search), and mobile devices.

We also deal with Social Network Marketing – clearly an important influence in SEO content development and generating rankings. Our partners at Slingshot SEO help us with keyword targeting and keyword research, and we usually leave Information Architecture to the experts.

We’re a content company – we understand all of this stuff, and how it impacts search, and we dial it into our planning for our clients. But, our focus is on the kind of SEO content development that will make all of the other SEO tactics you use work even better. Just like every other digital marketing platform – SEO doesn’t work without content.

Our philosophy regarding SEO content development is that it all works best when it is working together. This blog is an example of SEO content development. . .  but what really drives traffic and brings this content to life is how it is cross promoted…  this post may show up in email, on twitter, on a facebook page, or on our website.

SEO content development is just one facet of what we do here. Winning search is just one piece of the puzzle. Once that user has found you – how do you engage them? How do you convert them – either to a purchase, a perspective, or some other marketing objective?

All of this is part of our digital content strategy and planning process. SEO content development is a part of it, but there’s a lot more to consider once you’ve won search.

Want to hear more? Give us a call at 317-203-9807 or send an email to info@raidious.com.

Raidious is a content company. We deal with content production. We specifically chose this approach because of situations like what we’re seeing with Google Wave.

Is it going to change everything – again? I think it will – and it won’t be the last time, either. Technology will continue to march forward and evolve. Whether it’s from Myspace to Facebook, Facebook to Twitter, Twitter to Google Wave – there is always a new-new thing.

Check out this video explaining Google Wave:

Yes, it is going to change the way many of us communicate – but to a content company, none of this really matters. We’re structured to be completely agnostic to the technology that evolves around us. No matter what your social media agency says, or what the digital marketing agencies say, or Digital PR firms, or the other constantly evolving marketing firms say – no matter what the digital platform is, none of this stuff works without content.

If your digital strategy is all about the next big thing in evolving technology, you might want to consider what you’re going to do with it – how will you make, manage, monitor, moderate and measure these new platforms?

Our content development process is built to be agile and flexible, and goes well beyond just blog writing services. Raidious is about content production that moves the needle and results in ever-increasing ROI across all of your digital platforms – not just blog management.

Without a solid content strategy, Google Wave is meaningless to marketers. However, with a team of digital content producers, our content company can leverage new technology to drive sales for your company- no matter how it evolves.

We’d be happy to help with your content development process. We make custom content for social network marketing, web video, we offer blog writing services, email marketing management, mobile device marketing, and more.

Pleased to see a great article on Raidious this morning in our local newspaper, the Indianapolis Star. Thanks to Erika D. Smith and everyone at Indianapolis Star for the great overview of this emerging industry. 

Great profile on our company as well as Pro Blog Service

We believe a comprehensive digital content strategy is about so much more than just blog writing services. A great content company understands and can execute integrated digital marketing in conjunction with a client’s online activities, as well as managing email marketing, social network monitoring and moderation, and has the media producers to support it. 

One of the nice things about Raidious is that not only are we able to deliver vertically focused expertise around content…  with our partner firms, we can function as a full service interactive agency as well.

If your company has some interest in social network marketing, online PR strategy, or is just looking for an interactive advertising firm to help them find their way through the digital space, give us a call or an email. We’d love to help.  

Here is today’s article – enjoy!

Read an interesting article today on ReadWriteWeb.com. A new study from Burst Media reveals that only 14% of Boomers feel that the content on social media is relevant to them.  

This is a huge opportunity for marketers. Usage among adults in social media has been on the rise. Digital content strategy is becoming more and more important to brands, and marketing content is critical to establishing a brand presence in social media. 

Boomers are a key target for many marketers, and social network marketing is an untapped resource. Where to start? Social network monitoring. The best thing to do is listen first, and talk later. There’s a lot you can learn about what kinds of digital content Boomers are looking for, if you look in the right place. 

And if you need a Digital Content Producer to help out – we know some great ones. 

Social Network Marketing is a hot topic these days. So – before we get to your customers – what are you doing? We really want to know.

Has your company . . .  uploaded photos? Messaged a friend (without using a broadcast approach)? Have you joined a group? Written a blog post?

How is it working for you? Are you optimizing it regularly based on analytics?
Is there a risk management plan in place? Conversion strategy? Is your content legally protected?

Or – is it a Facebook page that just sits there taking up server space?

Here’s what your customers are doing, right now.

Engaging with customers online is not a technology problem – it’s a content problem.

Anyone can set up a Facebook page. It takes a completely new approach to actually make it effective for your brand.

We can help you with custom content, blog management, social network marketing, and digital content strategy in general.

Your customers are creating content and engaging with each other. We can help you do the same.

We make, manage, monitor, moderate, and measure digital content. It’s all we do.

Our approach to digital strategy is content focused and platform agnostic – we plan, create and manage content for social media, email marketing, blogging, web video and mobile device marketing, as well as other digital platforms.

Raidious Digital Content Services :::
We make the content that makes
digital marketing work.

Call us. 317-203-9807

Email us. info@raidious.com

(Thanks to eMarketer.com for providing the chart and Universal McCann for the research, you can see the original article here.)

We’ve noticed a plethora of social media consultants popping up all over the web, and we love it. We think most marketers could use a little help with their social media.

So – what’s so different about Raidious? We’re not just consultants. We help you do the thinking and planning, but we also do the work. We make the content that makes digital marketing work.

Knowing what to do, and actually having the resources to do it are two completely different problems. We can help you with both.

We wouldn’t call ourselves a social media “agency” – we’re a digital content services company. Those services include social network monitoring, moderation, and content writing services for your social network platforms – not just social network marketing consultation. Plus, we are uniquely structured and staffed to handle all of your other digital content, like email marketing, blogging, mobile device marketing and web video. None of this stuff works without content, and we think it all works best when it’s working together. We make the content that makes digital marketing work.

We use media producers, reporters, editors and online journalists to actually execute your digital marketing strategy from a content perspective – we’re not focused on the platform itself, we’re focused on actually executing informed, well-planned and well-integrated content driven marketing with online media in a way that supports, extends and activates your other marketing efforts.

We’re a content company. We’re in the digital content production business. Digital content is all we do. It’s more than just consulting, planning and strategy – we make the content that makes digital marketing work.

You want to use social media to move the needle for your business?

Great! Do it.

We can help with both the thinking part, and the doing part.

Call us now at 317-203-9807 or email us at info@raidious.com.

 Congratulations to our friends at Hormel Foods on the launch of the new chichis.com!

The new site is very recipe-centric (great content strategy – you would be amazed at what you can cook with salsa), and has a very clean user interface. All the animation is script, no Flash, so it’s a little more search engine friendly. 

Between the new site, some great website content "experiences" like The Apartment and ChiChi Grams, as well as their new social network marketing presence on Facebook and on YouTube, Chi-Chi’s has a great platform in place to deliver compelling, relevant marketing content.