We’re excited to announce the newest member of our content team, Natasha Richardson O’Neill, has joined us at Raidious! Natasha is a proud graduate of the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. She previously worked as an editor for the educational company Class.com and was a devoted employee of her [...]
by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans and [...]
We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help decide [...]
Social Media Analytics is an ever-evolving practice. Here is a quick presentation on how Raidious handles analytics on a cross platform basis for socialized media (one point we make here – social media is a misnomer, it’s all social). It’s all about understanding how to grow and engage an audience with content, regardless of the [...]
Email marketing is changing fast. At a jam-packed webinar last week, Raidious partnered with our friends at Delivra to shed some light on some of the top email marketing trends we have been seeing with our clients. If you were not able to attend the webinar, no worries – we recorded it so you can [...]
by Jim Hyslop on October 12, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Research,Social Media,Twitter,Web Video
Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to you, [...]
Congratulations to our President & CEO, Taulbee Jackson for not only his nomination to Indy’s Best and Brightest, but also for making it to the final round! Indy’s Best and Brightest is an annual event honoring 100 outstanding professionals in the Indianapolis area. All proceeds form the event benefit Junior Achievement of Central Indiana From IndysBestandBrightest.com: Indy’s Best and [...]
by Topher Howden on September 29, 2011
in Blogging,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You have [...]
Do you hear yourself or your executives in any of these social media excuses? If so, it’s time to ask yourself if you are indeed smarter than a fourth-grader.
Taulbee Jackson wrote a blog post on April 7th about Google’s recent investment into high quality video content for YouTube. Taulbee’s post was a great take on this investment and its meaning for search, but people who know me understand that I think the act of optimizing a site for search is the equivalent of [...]
Become an EdgeRank Ninja: New Webinar with Awareness!
by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans and [...]