It’s now been one month since my sojourn to Austin for South by Southwest Interactive. As I’ve decompressed and looked back on the experience, the importance of content for brands has become even more apparent. As I mentioned before, the most popular panels at SXSWi were all about content. Creating content for brands, journalism for [...]
Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static is [...]
The New Yorker is banking on a long-term digital strategy that values engaging readers via the channels for which they are showing an increasing preference.
Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
To what degree is your content effective and what can be done to make it better?
Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
Typepad vs. WordPress: A Biased Comparison
by Brian Conradt on April 27, 2011
in Blogging,Commentary,Content Strategy,Digital Marketing,Platform Development
WordPress and Typepad both have their merits. We at Raidious choose to work with WordPress because it allows us complete control over the design and coding of the platform. This ensures that we have access to make any changes necessary to allow for scaling and flexibility of the blog. Another major perk is that the [...]