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TECHPOINT MIRA AWARDS FINALIST 2011

Blogging

Tweet We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help [...]

Tweet Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience. Can you answer YES to all of these questions? Are you able to work independently with care? Are you patient and skillful with detail work? Fully adhering to [...]

Tweet Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to [...]

Tweet There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You [...]

Tweet It was announced in a Forbes.com article last Friday that the Huffington Post and Patch (an AOL hyperlocal collection of 800 sites) will start recruiting teenagers to blog for the for-profit websites. The article, “Huffpo and Patch Recruiting Bloggers as Young as 13,” by staff writer Jeff Bercovici probes the ethical question of having [...]

WordPress VS TypePad

Tweet WordPress and Typepad both have their merits.  We at Raidious choose to work with WordPress because it allows us complete control over the design and coding of the platform.  This ensures that we have access to make any changes necessary to allow for scaling and flexibility of the blog.  Another major perk is that [...]

NPR at Stubb's BBQ at SXSW 2011

Tweet It’s now been one month since my sojourn to Austin for South by Southwest Interactive. As I’ve decompressed and looked back on the experience, the importance of content for brands has become even more apparent. As I mentioned before, the most popular panels at SXSWi were all about content. Creating content for brands, journalism [...]

Tweet Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static [...]

Tweet Google announced today that it will be investing over $100,000,000 in quality content for YouTube. As mentioned in an earlier Raidious post featured on SocialMediaToday.com, directly from Matt Cutts at SXSW, Google has admitted time and again that SEO is about one thing – delivering quality, original content. It is the best way to [...]

Next time try it on a windy day.

To what degree is your content effective and what can be done to make it better?