Inspiration for a great piece of content can come from anywhere. However, a truly effective piece of content is borne from a content strategy built around your target market and personaes. Everyday events may neatly convey your company’s or brand’s messaging, but without an understanding of who you’re writing for and being an expert on [...]
We’re excited to announce the newest member of our content team, Natasha Richardson O’Neill, has joined us at Raidious! Natasha is a proud graduate of the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. She previously worked as an editor for the educational company Class.com and was a devoted employee of her [...]
We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help decide [...]
by Brian Wyrick on November 15, 2011
in Blogging,Career Opportunities,Case Studies,Content Planning,Digital Content Services,Digital Marketing,Email Marketing,Job Search,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience. Can you answer YES to all of these questions? Are you able to work independently with care? Are you patient and skillful with detail work? Fully adhering to well-defined [...]
by Jim Hyslop on October 12, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Research,Social Media,Twitter,Web Video
Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to you, [...]
by Topher Howden on September 29, 2011
in Blogging,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You have [...]
It was announced in a Forbes.com article last Friday that the Huffington Post and Patch (an AOL hyperlocal collection of 800 sites) will start recruiting teenagers to blog for the for-profit websites. The article, “Huffpo and Patch Recruiting Bloggers as Young as 13,” by staff writer Jeff Bercovici probes the ethical question of having kids [...]
WordPress and Typepad both have their merits. We at Raidious choose to work with WordPress because it allows us complete control over the design and coding of the platform. This ensures that we have access to make any changes necessary to allow for scaling and flexibility of the blog. Another major perk is that the [...]
It’s now been one month since my sojourn to Austin for South by Southwest Interactive. As I’ve decompressed and looked back on the experience, the importance of content for brands has become even more apparent. As I mentioned before, the most popular panels at SXSWi were all about content. Creating content for brands, journalism for [...]
Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static is [...]
Huffington Post Plans to Recruit 13-Year-Old Children as Unpaid Bloggers for Their For-Profit Company
by P.J. Gindling on September 15, 2011
in Blogging,Commentary
It was announced in a Forbes.com article last Friday that the Huffington Post and Patch (an AOL hyperlocal collection of 800 sites) will start recruiting teenagers to blog for the for-profit websites. The article, “Huffpo and Patch Recruiting Bloggers as Young as 13,” by staff writer Jeff Bercovici probes the ethical question of having kids [...]