Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
As content marketing evolves, one way to make content more valuable is to highlight the opinions of experts and value-driven commenters.
I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.
by Taulbee Jackson on February 22, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Mobile Device Marketing,Owned Media,Social Media,Twitter,Web Video
Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we’re a content company).
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
Tweet Great information released today from the Business Marketing Association, Marketing Profs, Junta42 and American Business Media. We were totally not surprised to see this: If only there were a company that was purpose built to make engaging content for brands. . . Here is a link to the full article, very good read: New [...]
I never used to be a believer in the adage that “Those who can, do, and those who can’t, teach.†I have officially Changed My Mind, and it’s all the so-called “experts†that led me to do so.
A post from the Raidious blog is currently featured on the front page of My Venture Pad. Matt’s post “Three Things I’ve Learned Working at a Startup” apparently warranted some attention.
Run, don’t walk, to your favorite local bookstore and pick up a copy of our good friend Doug Karr’s new book, “Corporate Blogging for Dummies.” Trust us, you need this book. And it’s not just because we at Raidious are in the book on pages 126 and 127 (not that we were looking or anything).
A Special Message for Ad Age Readers from Raidious
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.