We have recently launched a new website for Business Furniture!

The good folks at Business Furniture had a solid list of requirements for their new site. Here are a few of them:

• Position Business Furniture as a thought leader in their industry
• Feature a unique, interactive experience on the front page
• Use bright, vibrant colors while maintaining a professional feel
• Better showcasing of their sales verticals: Education, Healthcare, BioSciences, Workplace, Professional Services, and Government/GSA.
• Provide a Knowledge Portal containing tools and resources

In just a few weeks, we were able to put together the web solution that you see above. This custom WordPress site satisfies all of their requirements, and then some. Head on over to businessfurniture.net and check it out for yourself!

Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience.

Can you answer YES to all of these questions?

• Are you able to work independently with care?
• Are you patient and skillful with detail work?
• Fully adhering to well-defined processes to produce high quality results?
• Do you enjoy a steady pace, open environment requiring attention to detail?

If you can, then we have the position for you!

We are Raidious and we are an interactive marketing and communications company. We are purpose-built to produce content and manage dialogue for our clients brands. We have a casual, open work environment.

We have a position to join our team as a Content Correspondent. You will be responsible for delivering high quality content for Raidious clients. This content will be executed on time and on strategy at the direction of the Account Producer and Head of Publishing. This position will work out of our downtown Indianapolis, Indiana office.

Successful candidates will bring the following:

• Bachelor degree
• Minimum 1 year experience
• Strong writing skills
• Proficiency with web publishing tools
• Proficiency with image editing
• Ability to work a flexible schedule
• Ability to work independently
• Attention to detail
• Video editing a plus

Here is what you can expect in return as a Content Correspondent:

• Competitive hourly wage
• Business mileage and business expense reimbursement
• Opportunity to work for a successful, growing, casual company that rewards strong performance

If you are ready for the challenge and reward of our position, please fill out the form below.

Raidious has engaged ADVISA Hiring to identify the top candidates for this position. Per their request, please direct all communications about this position to the address above. As we will be communicating with you through this and other advisausa.com and advisahiring.com e-mail addresses, please be sure to take the necessary steps, such as adding this address to your address book, to avoid having correspondence caught in your e-mail filters.

Let’s face it… you are likely over capacity.

The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to you, the already stretched thin marketing director with a 3-4 person team, this request has just put a major kink in the marketing strategy you finalized a month ago! How do you scale your team to meet the demand?

The problem with the request is the misunderstanding of what it takes to run a multi-channel campaign. In the eyes of the “boss” it is as simple as setting up a few tools, slapping a logo on it, and letting the masses fill your pages with comments about how they love your brand….but you as a marketer know better. Oh, and by the way, there is no more budget. It’s ok though, because Facebook and Twitter are free… right?

If only it were that simple.

The questions going through your head are most likely

• Who is going to do all of this work?
• When we are at capacity, how will we scale?
• Where am I going to get all of this content?
• When will we find time to tackle this?
• What will our strategy look like?
• What will we write about?

If you are in this spot and feeling completely overwhelmed by this monstrous stack of tasks that have unknowingly been placed on your desk, you are not alone. But don’t fret, there are options. This scenario is the exact reason Raidious exists. In short, we can do all of this work for you.

We are structured and staffed to alleviate the capacity problem for your brand. Today there are many companies out there that can help you identify your strategy but few who will actually do the work for you. It sounds great in theory but it doesn’t solve the problem. You need doers. You need humans. We all know that the only resource for content is PEOPLE. But not just any people. You need professionals who understand how to write content. But it doesn’t stop there. You need people who can write content for the web, in the voice of your brand, in real time, in a way that marries your brand to your consumer, to the world. These people are not interns, junior level marketers, or friends of a friend who is good at Facebook.

It’s not rocket science. It is the simple truth. Employ the right people or partners to just “do the work” and you will look like a rock star to that executive team by growing your audience and bottom line. No sweat, no worries, just proper management…it is just that simple.

Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did.

It’s understandable – we are a very different company than most marketers are used to seeing. Most advertising agencies, PR firms, and digital agencies talk a lot about technology oriented stuff like email marketing, integrated campaigns, specific platforms like Facebook and Twitter, and the buzzword of the century (so far) – Social Media.

We don’t use that language because we don’t think or operate like those kinds of companies. We are a content company. We take a content-centric approach to all of those tactics. If you think about it, it’s all content. Email marketing is successful not because of the technology, but because of the content. Social media is all content (what would Twitter be without the tweets?). Websites are just places to put content. Every analytics measurement you make in online marketing is a measurement of the success of the content. Technology doesn’t integrate with offline campaigns – the content does.

So why is everybody else so focused on all the technology?

It’s glamorous. It’s sexy. It’s the new-new thing. I totally understand – everyone at Raidious has a pretty high geek factor. We love this stuff, too. But none of it works without content.

With that in mind, we built a company to solve the right problem – the problem of how to create, manage, and distribute content online for brands in a platform-agnostic manner. What happens when you invest hundreds of thousands of dollars in something like MySpace, and then Facebook comes along? If you have a MySpace strategy, you’re screwed. If you have a content strategy, congratulations – you just got a brand new platform to publish your content! When your online strategy is a content-centric strategy, technology can just evolve all over the place, and it won’t matter – because no matter what the new-new thing  is or what it becomes, it will be driven by content.

We also look at social media as a content problem (which it is). We are purpose-built not just to publish content, but to monitor and moderate the dialog around it – to leverage content that other people are producing about your brand. Most importantly, we developed a culture of optimization – we measure and optimize your content to deliver ever-increasing ROI. The longer we work with you, the better your results get.

The big question is . . .  how? How do we make the content? How do we manage the dialog? How are we so different?

The answers are all here – and if you can’t find what you’re looking for, email me, and I will be happy to help. Enjoy the new site, and be sure to let us know your thoughts in the comments section!