Inspiration for a great piece of content can come from anywhere. However, a truly effective piece of content is borne from a content strategy built around your target market and personaes. Everyday events may neatly convey your company’s or brand’s messaging, but without an understanding of who you’re writing for and being an expert on [...]
A picture is worth a thousand words. And an app with more than 1 billion pictures is worth $1 billion. At least that’s what founder and CEO of Facebook Mark Zuckerberg is willing to pay to own an app where users are uploading more than 5 million photos per day and liking other users’ photos [...]
We’re excited to announce the newest member of our content team, Natasha Richardson O’Neill, has joined us at Raidious! Natasha is a proud graduate of the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. She previously worked as an editor for the educational company Class.com and was a devoted employee of her [...]
by Brian Wyrick on November 15, 2011
in Blogging,Career Opportunities,Case Studies,Content Planning,Digital Content Services,Digital Marketing,Email Marketing,Job Search,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience. Can you answer YES to all of these questions? Are you able to work independently with care? Are you patient and skillful with detail work? Fully adhering to well-defined [...]
by Jim Hyslop on October 12, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Research,Social Media,Twitter,Web Video
Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to you, [...]
by Topher Howden on September 29, 2011
in Blogging,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You have [...]
This week’s tip is for those of you struggling to manage your brand’s social media efforts on a daily basis, and finding that the work is time consuming, and monotonous. The solution is simple, “think campaign.” In order to see the true benefits from managing your brand’s social media pages is treat it like any [...]
Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static is [...]
To what degree is your content effective and what can be done to make it better?
Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
