As often happens, the public moved faster than the corporation. People expected the official digital channel of Eurostar to become a means for transmitting emergency information, and screamed when it didn’t happen.
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Optimizing Web Content Is Elementary (School)
Search engines are built to “read” a site as a human would. An outstanding model to follow for web content writing comes from elementary school.
Do Fries Come With That Content?
McDonaldization. Starbucksification. WalMartasticizing. Whatever you want to call it, the mass production of homogenous web content with the single aim of moving units/conversions is the hot-button issue of today.
Build New Business by Establishing Authority
As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?
