We think it is very important to identify pre-existing social networks that are relevant to your brand, and to engage with them directly.
Content Planning
Search engines are built to “read†a site as a human would. An outstanding model to follow for web content writing comes from elementary school.
McDonaldization. Starbucksification. WalMartasticizing. Whatever you want to call it, the mass production of homogenous web content with the single aim of moving units/conversions is the hot-button issue of today.
As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?
Tweet Pleased to see a great article on Raidious this morning in our local newspaper, the Indianapolis Star. Thanks to Erika D. Smith and everyone at Indianapolis Star for the great overview of this emerging industry. Great profile on our company as well as Pro Blog Service We believe a comprehensive digital content strategy is [...]
We’ve spent the last few years paying close attention to digital marketing – reading scads of research and opinion on marketing operations, client needs, trends in ad budget allocations, technology, consumer behavior, SEO, emerging media, and lots of other related subjects.
We’ve also been a part of a lot of digital copywriting initiatives over the last decade and a half or so. We’ve experimented, we’ve analyzed, and we’ve generally thought digital marketing to death. Here’s a few things we’ve learned that we’re fairly certain about. We reserve the right to change our opinion on some of this, but we think these statements qualify as absolute truisms, based on what we’ve learned.
