Tweet Social Media Analytics is an ever-evolving practice. Here is a quick presentation on how Raidious handles analytics on a cross platform basis for socialized media (one point we make here – social media is a misnomer, it’s all social). It’s all about understanding how to grow and engage an audience with content, regardless of [...]
Email Marketing
Social Media Analytics – AMA Michiana
by Taulbee Jackson on November 21, 2011
in Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Research,Social Media
Raidious is looking for Content Correspondents
by Brian Wyrick on November 15, 2011
in Blogging,Career Opportunities,Case Studies,Content Planning,Digital Content Services,Digital Marketing,Email Marketing,Job Search,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Tweet Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience. Can you answer YES to all of these questions? Are you able to work independently with care? Are you patient and skillful with detail work? Fully adhering to [...]
Raidious Welcomes Our New Engagement Team Members, Ruby Kohler & Jennifer Love
by Kaitlin on November 14, 2011
in Digital Content Services,Digital Marketing,Email Marketing,Facebook,Job Search,Social Media,Twitter
Tweet Watch out! our team is growing AGAIN!! We are thrilled to have two new additions to our engagement team this month, Ruby Kohler & Jennifer Love. Ruby Kohler will be joining Raidious as a Social Media Specialist, and Jennifer Love will be our newest engagement intern! Ruby is a Bloomington, IN native and [...]
Email Marketing Trends for 2012 – Webinar Video Replay!
by Taulbee Jackson on November 2, 2011
in Content Strategy,Digital Marketing,Email Marketing,Featured,Marketing Technology,Owned Media,Research,Social Media
Tweet Email marketing is changing fast. At a jam-packed webinar last week, Raidious partnered with our friends at Delivra to shed some light on some of the top email marketing trends we have been seeing with our clients. If you were not able to attend the webinar, no worries – we recorded it so you [...]
The Capacity Problem
by Jim Hyslop on October 12, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Research,Social Media,Twitter,Web Video
Tweet Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to [...]
Your audience is telling you everything you want to know.
by Topher Howden on September 29, 2011
in Blogging,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Tweet There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You [...]
Welcome to the New Raidious.com!
by Taulbee Jackson on February 22, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Mobile Device Marketing,Owned Media,Social Media,Twitter,Web Video
Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we’re a content company).
Owned Media, Objective Driven Marketing, and Direct vs Brand Mindsets
by Taulbee Jackson on September 21, 2010
in Blogging,Content Strategy,Digital Marketing,Email Marketing,Facebook,Mobile Device Marketing,Owned Media,Social Media,Web Video
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
The Biggest Challenge in Content Marketing: New Research
by Taulbee Jackson on September 17, 2010
in Blogging,Content Planning,Content Strategy,Digital Content Services,Email Marketing,Social Media
Tweet Great information released today from the Business Marketing Association, Marketing Profs, Junta42 and American Business Media. We were totally not surprised to see this: If only there were a company that was purpose built to make engaging content for brands. . . Here is a link to the full article, very good read: New [...]
A Special Message for Ad Age Readers from Raidious
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.