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Raidious at ExactTarget Partner Summit 2010

12. May, 2010 • Categories: Digital Marketing, Email Marketing • by Matt Chandler

As a function of our partnership with email marketing solutions provider ExactTarget, we’ve been in attendance at the 2010 Partner Summit.

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Still Looking for a Job? Think Technology in 2010.

15. Feb, 2010 • Categories: Blogging, Digital Marketing, Email Marketing, Facebook, Job Search, Marketing Technology, Twitter • by Peter J. Gindling

If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.

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Gen-Y Likes Social Nets, but Wouldn’t Give Up E-mail or Texting for Them

22. Oct, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Mobile Device Marketing, Social Media • by Peter J. Gindling

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

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Scoring Social Media Touchdowns: Jump On Loose Balls

28. Sep, 2009 • Categories: Email Marketing, Social Media • by Matt Chandler

The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.

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Earned Media vs. Paid Media vs. Owned Media

28. Sep, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Social Media • by Taulbee Jackson

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.

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