As a function of our partnership with email marketing solutions provider ExactTarget, we’ve been in attendance at the 2010 Partner Summit.
If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.
In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks, texting, visiting (non-social-net) websites, talking on the phone, reading [...]
The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.
What’s the difference? It’s mostly about Control.
In addition to attending a number of informative and insightful sessions with industry leaders, the conference and expo was also a great chance to network with other digital marketing professionals.
We’ve noticed a plethora of social media consultants popping up all over the web, and we love it. We think most marketers could use a little help with their social media. So – what’s so different about Raidious? We’re not just consultants. We help you do the thinking and planning, but we also do the [...]
To build a company that could actually serve the content needs of modern marketing, we had to completely rethink how marketing services is approached – particularly in regards to staffing, and the way digital marketing has been attacked in the past operationally.
