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Striking Up a Hyper-Local Relationship

19. Jan, 2010 • Categories: Marketing Technology, Mobile Device Marketing • by Matt Chandler

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

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Gen-Y Likes Social Nets, but Wouldn’t Give Up E-mail or Texting for Them

22. Oct, 2009 • Categories: Digital Content Services, Digital Marketing, Email Marketing, Mobile Device Marketing, Social Media • by Peter J. Gindling

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]

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Online Marketing, Media and Advertising Conference

22. Sep, 2009 • Categories: Digital Marketing, Email Marketing, Mobile Device Marketing, Social Media • by Matt Chandler

In addition to attending a number of informative and insightful sessions with industry leaders, the conference and expo was also a great chance to network with other digital marketing professionals.

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We Do.

20. Aug, 2009 • Categories: Blogging, Compendium, Content Planning, Digital Content Services, Email Marketing, Mobile Device Marketing, Social Media • by Taulbee Jackson

We’ve noticed a plethora of social media consultants popping up all over the web, and we love it. We think most marketers could use a little help with their social media. So – what’s so different about Raidious? We’re not just consultants. We help you do the thinking and planning, but we also do the [...]

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What’s a digital content services company?

14. Aug, 2009 • Categories: Blogging, Content Planning, Digital Content Services, Email Marketing, Mobile Device Marketing, Social Media, Web Video • by Taulbee Jackson

To build a company that could actually serve the content needs of modern marketing, we had to completely rethink how marketing services is approached – particularly in regards to staffing, and the way digital marketing has been attacked in the past operationally.

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