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Generating Followers or Generating Advocates: The Choice Is Yours

19. Jul, 2010 • Categories: Facebook, Social Media, Twitter, content strategy • by Smitty

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

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Socializing Your Business Like a Pro: Embedded Brand News Team

21. Jun, 2010 • Categories: Digital Content Services, Social Media • by Matt Chandler

Imagine being able to hire a team to establish strategy, a content plan, and crisis communications, all monitored 24 hours a day–just like CNN.

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Attention Advertisers: Facebook Is Not for You

09. Jun, 2010 • Categories: Digital Marketing, Social Media • by Matt Chandler

Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.

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Social Media: Are You a Yankee or a Marlin?

09. Apr, 2010 • Categories: Social Media • by Matt Chandler

In establishing your plan, you have the power to choose whether you’re a perennial winner or a flash in the pan, a Yankee or a Marlin.

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Raidious Blog Featured on Social Media Today

07. Apr, 2010 • Categories: Blogging, Social Media • by Matt Chandler

Tip o’ the hat to Social Media Today for seeing fit to feature my recent Raidious blog post “Social Media Strategy: Are You Marketing or Communicating?”

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