Google announced today that it will be investing over $100,000,000 in quality content for YouTube. As mentioned in an earlier Raidious post featured on SocialMediaToday.com, directly from Matt Cutts at SXSW, Google has admitted time and again that SEO is about one thing – delivering quality, original content. It is the best way to rank [...]
Social Media
This move demonstrates the shift toward contextualized, real-time analysis across digital channels as a primary means of collecting business intelligence.
Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
To what degree is your content effective and what can be done to make it better?
Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
Every now and then Raidious will offer little tips and advice that will help make a powerful impact on your social media campaign.
Foursquare is striving to provide a richer experience at home and away, getting more and more personal with recommendations from trusted sources–your friends.
The true “breaking news†of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.
Brand Journalism Isn’t a Lie if You’re Doing it Right
by Matt Chandler on March 21, 2011
in Commentary,Content Strategy,Crisis Response,Social Media,Twitter
If a brand is simply parroting their commercial messages through digital channels, they’re not engaging in brand journalism.