by Brian Wyrick on November 15, 2011
in Blogging,Career Opportunities,Case Studies,Content Planning,Digital Content Services,Digital Marketing,Email Marketing,Job Search,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Tweet Raidious is hosting an open call for content correspondents. Our company continues to grow, and we need talented correspondents with broadcast journalism and social media experience. Can you answer YES to all of these questions? Are you able to work independently with care? Are you patient and skillful with detail work? Fully adhering to [...]
by Jim Hyslop on October 12, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Research,Social Media,Twitter,Web Video
Tweet Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to [...]
by Topher Howden on September 29, 2011
in Blogging,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Web Video
Tweet There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You [...]
Tweet Taulbee Jackson wrote a blog post on April 7th about Google’s recent investment into high quality content for YouTube. Taulbee’s post was a great take on this investment and its meaning for search, but people who know me understand that I think the act of optimizing a site for search is the equivalent of [...]
What is a QR code? How can QR codes connect your print marketing efforts to your online marketing efforts?
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
by Taulbee Jackson on February 22, 2011
in Blogging,Case Studies,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Mobile Device Marketing,Owned Media,Social Media,Twitter,Web Video
Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we’re a content company).
What Taulbee didn’t know is that we’d been colluding behind his back for weeks and chipped in on his gift.
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
As always, content ruled the day. The single biggest bombshell for most folks was probably the statistics from research conducted by King Fish Media.
A Special Message for Ad Age Readers from Raidious
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.