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TECHPOINT MIRA AWARDS FINALIST 2011

Digital Marketing

Tweet   Watch out! our team is growing AGAIN!! We are thrilled to have two new additions to our engagement team this month, Ruby Kohler & Jennifer Love. Ruby Kohler will be joining Raidious as a Social Media Specialist, and Jennifer Love will be our newest engagement intern! Ruby is a Bloomington, IN native and [...]

Tweet Klout.com, the online influence measuring website has seen a lot of chatter lately. For those not familiar with Klout, the site ranks users of many social media services via an algorithm that results in a klout score. Recently Klout updated their algorithm, affecting many users overall scores. Many marketers and social media pundits are frustrated, [...]

Tweet Researchers have recently completed sequencing the DNA of the virus commonly known for spreading the Black Plague all over Europe in the middle of the 14th century. They’ve been able to go back and pretty well piece together what the virus would have looked like at the time, and there have been some staggering [...]

Tweet Email marketing is changing fast. At a jam-packed webinar last week, Raidious partnered with our friends at Delivra to shed some light on some of the top email marketing trends we have been seeing with our clients. If you were not able to attend the webinar, no worries – we recorded it so you [...]

Tweet Let’s face it… you are likely over capacity. The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to [...]

Tweet I’ve always been a multi-tasker, but this year I’ve taken on two exciting new roles. Through my experiences as both Raidious’ social media coordinator and a new law student I have learned important skills that are easily transferrable between the two seemingly different forums. How are they similar you ask? Well… listen up. Here [...]

Tweet Congratulations to our President & CEO, Taulbee Jackson for not only his nomination to Indy’s Best and Brightest, but also for making it to the final round! Indy’s Best and Brightest is an annual event honoring 100 outstanding professionals in the Indianapolis area. All proceeds form the event benefit Junior Achievement of Central Indiana From IndysBestandBrightest.com: Indy’s Best [...]

Tweet Brands are finally starting to get it. By that I mean that brands are flocking to Facebook as a primary communication medium for their target customers. It’s hard to argue the fact that Facebook is an extraordinary venue to promote your business, and grow your audience. The main challenge that comes along with more [...]

Tweet There seems to be a common misconception when it comes to the subject of analytics. Many marketers see this as “the boring stuff”. Not nearly as fun or sexy as making content and managing engagement initiatives. Unfortunately this kind of thinking can allow you to lose your audience. It’s a science experiment, folks. You [...]

Tweet So you want to add video to your online marketing repertoire? Make sense. After all video is a fantastic medium for delivering information, is more likely to be shared, gives a human face to your company and more people are watching videos online everyday. Unless you’ve been allocating money to put to video for [...]