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Owned Media update: Official Research from Forrester

12. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

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Six Trends for 2010: Crystal ball gazing with Edelman Digital

04. Jan, 2010 • Categories: Content Planning, Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

We think it is very important to identify pre-existing social networks that are relevant to your brand, and to engage with them directly.

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Raidious New York Office Assistant

14. Nov, 2009 • Categories: Research, Web Video • by Matt Chandler

We’d like to take a break from our regularly scheduled programming to welcome our first official staff hire.

Meet George “Notorious P.U.G.” Benson, Office Assistant in the Raidious New York office.

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SEO Content Development at Raidious – what does SEO Moz think?

30. Sep, 2009 • Categories: Blogging, Compendium, Digital Content Services, Marketing Technology, Research • by Taulbee Jackson

Saw a great article today on SEO content development. We integrate an SEO strategy into all of our content production engagements. SEO content development is critical in winning search, as shown in the chart below, from SEO Moz’s Rand Fishkin – pretty much “the” guy in search optimization. Here’s a link to the full post [...]

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A Content Company’s take on Google Wave

30. Sep, 2009 • Categories: Compendium, Marketing Technology, Research • by Taulbee Jackson

Raidious is a content company. We deal with content production. We specifically chose this approach because of situations like what we’re seeing with Google Wave. Is it going to change everything – again? I think it will – and it won’t be the last time, either. Technology will continue to march forward and evolve. Whether [...]

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