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TECHPOINT MIRA AWARDS FINALIST 2011

Research

The Raidious team would like to take a moment to extend a laurel and hearty handshake (and a gratuitous Blazing Saddles reference) to our new summer intern.

My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.

Covering the beltway and White House goings-on is one of the biggest jobs in journalism. But for a company, what business is more important than yours?

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

Will the world take notice? Will the world care? Will two guys who ran an indexing server in their Stanford dorm rooms suddenly find themselves emissaries of political and human rights reform?

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

We think it is very important to identify pre-existing social networks that are relevant to your brand, and to engage with them directly.

We’d like to take a break from our regularly scheduled programming to welcome our first official staff hire.

Meet George “Notorious P.U.G.” Benson, Office Assistant in the Raidious New York office.

Tweet Saw a great article today on SEO content development. We integrate an SEO strategy into all of our content production engagements. SEO content development is critical in winning search, as shown in the chart below, from SEO Moz’s Rand Fishkin – pretty much “the” guy in search optimization. Here’s a link to the full [...]

Tweet Raidious is a content company. We deal with content production. We specifically chose this approach because of situations like what we’re seeing with Google Wave. Is it going to change everything – again? I think it will – and it won’t be the last time, either. Technology will continue to march forward and evolve. [...]