Every now and then Raidious will offer little tips and advice that will help make a powerful impact on your social media campaign.
The true “breaking news†of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.
Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
The hardest part of social media management is understanding that the social space is not another venue to distribute your news release.
Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we’re a content company).
The difference between the telephone and today’s social media outlets is that today there isn’t a direct call to a Governor, CEO, or President: it’s a loudspeaker shouting a message to the masses.
Brand Journalism Isn’t a Lie if You’re Doing it Right
by Matt Chandler on March 21, 2011
in Commentary,Content Strategy,Crisis Response,Social Media,Twitter
If a brand is simply parroting their commercial messages through digital channels, they’re not engaging in brand journalism.