for regional and national brands

Content Planning For BrandsYou've invested a lot of time, money and effort building equity in your brand. No one knows more about your customers than you. Maybe you have an ad agency, as well as a PR firm, a web shop, or hybrid digital agency, and maybe even a consultant or two helping you out.

While there are tons of great ad agencies out there that make outstanding advertising, some fantastic PR firms that can do a great job of getting you press, and a whole bunch of web shops and digital agencies that can build you the coolest technology . . .

. . . unfortunately, none of them are built to help you plan, manage, and create your content.

 How We Work With Brands

Particularly for tactics like blogging, email, social media, and mobile device marketing - all of these channels require a much different approach, and a lot more human involvement.

It's not a problem that can be solved with technology, it requires skilled, talented humans. It's easy to create a blog, start a Facebook page, or sign up for an email marketing service. Anybody can do that - and maybe you already have.

What's not easy is creating a solid content plan that integrates with your offline efforts as well as it does with your online efforts, executing properly, and analyizing constantly to maximize ROI. This is what we do.

Integrated Planning

We've taken key elements of best-practices approaches to information architecture, advertising and marketing planning, media planning, PR planning and crises communications, search optimization, television programming, broadcast news, publishing and internet marketing strategy to create a content-focused approach to integrated digital content planning. "Interdisciplinary" doesn't even scratch the surface.

Pricing

All of our pricing is deliverables-based. It's up to us to accurately estimate and manage our own time. We don't believe our efficiency should be the client's problem.

Billing

We work on a clear, easy to understand monthly retainer basis with clear, easy to understand invoices - as detailed as you would like them to be.

Collaboration

We're designed to integrate and collaborate seamlessly with your ad agency, pr firm, web design company, digital agency and other marketing partners.

Many of us come from the agency world, and we clearly understand how to work with partner firms. Some of us also come from the client side, and we understand the frustration of having to referee. Some of us also come from the production world, and know what it's like to be sitting at the bottom of the proverbial hill that's often referenced near deadline time, if you're in production services.

In short - we're very empathetic to everyone's needs and we work with the client's best interests front and center.

Transparency

All of our time is tracked daily, and available for your review in real time. We do this for ourselves, really, to manage resources, but you're welcome to see what we're up to any time.

Raidious Digital Content Services  :::  We make the content that makes digital marketing work.