Research

Raidious operates based on research, evidence and best practices. In our opinion, there's not a lot of room for opinion in marketing, unless it's the consumer's.

There's a whole slew of self-proclaimed "social media experts" on the internet this very moment, espousing on just about everything related to digital marketing. Lots of good ideas. Lots of people who are sharing their thoughts and theories.

It's easy to get confused about what to believe, who to listen to, what's right, what's wrong, and what's actually been proven. 

The Truth

The truth is, with digital media, there are no experts - there are some people who have had experience executing digital marketing programs for brands, and there are other people who have not.

There's a lot of interest in this space, and we're all still learning - so, take your advice with a grain (or a whole packet) of salt, and look to valid research sources and your own marketing metrics and experience for the answers, not to the blogosphere (or even worse, a marketing services company).

Resources

So - check out the links to the right. This is who we look to for evidential information regarding digital marketing. We'll post some of our own findings here as well, as they come available, including white papers, presentations, and other academic-tasting content.

You can also check out our links on Delicious for real time info on the subjects of content and digital marketing, among other cool things.

Raidious Digital Content Services

We make the content that makes digital marketing work.