Raidious builds audiences for brands.

Why do you need Raidious? Paid Media, Earned Media, Owned Media Raidious is not an ad agency, or a PR firm, or an interactive agency. Agencies work in paid media, where brands deliver messages on platforms they don’t control, next to content they don’t control. PR firms operate in the earned media space, attempting to get others to create content about the brand — again, no control of the platform, or the content created. Interactive agencies make platforms, but platforms are powerless without content.

Raidious works exclusively in owned media, where the brand controls both the platform and the message — your company website, blog, email, social media, mobile channels, and more.

It’s All Content. Raidious makes the content that makes digital marketing work. Digital marketing doesn’t work without content — and it’s all content. Every digital metric is a measurement of the success or failure of your content. Every single interaction on the internet ends with content. No matter if it’s email, text messaging, blogs, social media, web video, or whatever comes next — it’s only another channel and it only works with good planning, and good content.

We Do All The Work. Make + Manage + Monitor + Moderate + Measure Raidious is staffed with experienced content producers, engagement managers, and strategists — writers, editors, reporters, producers, engagement managers, analysts — journalists with expertise and experience in leveraging digital media to build audiences. We don’t just consult, we do the work.

How We Operate. Raidious is like CNN, but all we report on is your brand. Raidious is a new breed of software-enabled marketing services firm. Operationally, we function like a agile, scaleable broadcast news organization, not like an agency or PR firm. If you took CNN’s multi-platform approach to broadcast news and embedded their reporters within your brand, that’s us. Only, instead of reporting the news, we’re using your owned media platforms to report about your brand in an integrated way that supports, activates and extends all of your other marketing efforts.

Purpose-Built For Today. Designed specifically to manage real-time, two-way dialog. The real time nature of the web dictates a much more agile, proactive and responsive approach than ad agencies, PR firms and web shops can provide — because they were never designed to. Today, marketers must build audience, listen, and engage in real time, like never before in history. Raidious was specifically conceived and designed to solve this problem for large national and global brands, in close collaboration with your team, as well as your agencies, PR firms, and other marketing partners.