Raidious is a new kind of marketing services firm built to deal with the socialization of media.

We stripped away all preconceived notions of how marketing services firms operate and started with a clean slate.

We researched other business categories, and landed on a content creation and publishing model that has served consumers well for years: multi-platform broadcast news.

We looked to CNN, MSNBC, NPR and other news media as examples of best-practices in how to create, manage, distribute and respond to content in a multi-platform world. We designed our approach around how a typical broadcast news organization works today.

We create content centrally for a multi-platform, distributed web environment and make it work together with other online and offline activities. We track our results in real time and optimize accordingly.