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TECHPOINT MIRA AWARDS FINALIST 2011

Director of Social Media Position Overview

The Director of Social Media is responsible for developing remarkable content for Raidious clients on social media channels. This includes working collaboratively with our entire engagement team to develop new and innovative social media strategy and methodology.

This position will be responsible for the coordination and execution of Engagment Services for Raidious at the direction of the senior team. Management of project deliverables, time-lines, and quality control will be the Director of Social Media’s primary responsibilities.

All deliverables will be assigned and tracked using our project management tool. It is critical that our employees execute their assigned tasks on time and within the parameters of the established strategy and scope of work. The Director of Social Media needs to not only adhere to this policy, but help enforce it as well.

Key Responsibilities of the Director of Social Media:

  1. Create engaging social media content for Raidious clients.
  2. Accomplish the client’s objectives within the assigned scope of work.
  3. Social media monitoring for Raidious clients
  4. Social media moderation for Raidious clients
  5. Social media management for Raidious clients
  6. Development of social media strategies for Raidious clients
  7. Supervision and quality control of Social Media team

Essential Job Functions:

  • Leadership on social media campaigns
  • Further development of social media offerings
  • Creative idea generation for clients

Requirements:

  • College degree
  • 2-3 years social media marketing experience for an enterprise-level company
  • Strong communication skills
  • Strong writing skills
  • Knowledge of current interactive marketing best practices
  • Project management skills
  • Ability to work a fast paced but flexible schedule at 40 hours per week
  • Independent worker with ability to complete assigned tasks, and manage a complex and fast-paced production schedule.
If you think you’re up for the challenge, then fill out the form below and we’ll be in touch!
Facebook EdgeRank: The Content Assassin!

If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword.

Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans and hundreds of thousands of interactions every month. Raidious has been in the social media optimization game for awhile now. Over the last year, we have been doing more homework on EdgeRank to help our existing clients do things like triple their Facebook fan base, add 20,000 fans in a 48 hour period, and drive 60% increases in online sales worth over a million and a half dollars – all attributable directly to social media (and that was just one client). We are pretty excited about what we have learned, and thought it would be valuable information to share with other marketers, who may be wondering why their numbers on Facebook have gone down recently, or why they are not seeing the growth they want. The answer is EdgeRank, Facebook’s content assassin. That’s right:

Facebook is trying to assassinate your content.

 

Only you can protect it – but you must learn the exquisite art of EdgeRank, grasshopper.

Learn how to become an EdgeRank Ninja, with Raidious and Awareness Networks, at our upcoming Webinar. If the word “algorithm” scares you, don’t worry. This will not be a deep dive into Calculus 401. I’ll give an easy to understand overview of the algorithm, with as little heavy math as possible (although there will be a little bit). I can also guarantee the appearance of at least one cute picture of a kitten, and Animal from the Muppets. Also, lots of ninja pictures, and a behind the scenes look at the end result of ongoing EdgeRank optimization, and some guidance on how you, too, can start leveraging EdgeRank for your brand.

I would love to see you there, and please bring a friend. It will be fun, and you can impress your boss afterwards with your crazy EdgeRank ninja skills. Hiii-YA!

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Site Launch: BusinessFurniture.net

November 30, 2011
Thumbnail image for Site Launch: BusinessFurniture.net

We have recently launched a new website for Business Furniture! The good folks at Business Furniture had a solid list of requirements for their new site. Here are a few of them: Position Business Furniture as a thought leader in their industry Feature a unique, interactive experience on the front page Use bright, vibrant colors [...]

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Life of an Intern at Raidious

November 28, 2011

Recently, I joined Raidious as an intern and have thoroughly enjoyed the short time I have been here. At Raidious, I work with the Engagement Team. Thus far, it has been an eye opening experience. I have been very fortunate to learn many aspects of the company since I began my internship two weeks ago. Each day has been [...]

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Understanding How Algorithms Impact Content

November 23, 2011

We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help decide [...]

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Raidious is Hiring a Producer

November 22, 2011

Producer Position Overview The Producer is a mission-critical function at Raidious. The Producer is the primary brand touchpoint of our company. The client brand experience is defined by this relationship -the Producer literally represents the Raidious brand in every interaction they have with the client. Therefore, expectations for Raidious Producers are very high – this [...]

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Social Media Analytics – AMA Michiana

November 21, 2011

Social Media Analytics is an ever-evolving practice. Here is a quick presentation on how Raidious handles analytics on a cross platform basis for socialized media (one point we make here – social media is a misnomer, it’s all social). It’s all about understanding how to grow and engage an audience with content, regardless of the [...]

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Expert Content Is Valuable Content

November 21, 2011

“More content will be created today than existed in entirely before 2003.” – Steve Rubel EVP of Global Strategy and Insights for Edelman at Mashable Connect 2011. That statement tells me 3 things: People are consuming content at an astronomical rate. Digital overload is a very real challenge. As Rubel also stated quite correctly, “there’s [...]

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Deck the Halls… BUT NOT BEFORE THANKSGIVING!!

November 19, 2011

Some of us, myself included, are up for spreading cheer at ANY TIME during the year. What better pick me up is there than the warm and uplifting lyrics of holiday tunes? Especially since retailers have us thinking about the holidays IMMEDIATELY after Halloween these days. Christmas music is okay by some people well in [...]

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4 Social Media Tips for the Upcoming Holiday Season

November 16, 2011

  Social Media is still growing, and if you are a marketer that has drug your feet getting online, you should wait no longer. With the holiday season coming up, you have more users then ever going online to figure out what they want to buy their loved ones this holiday season. Whether it is [...]

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