Planning the Work

Our planning team will create an integrated digital content plan that identifies and schedules subject matter for your mobile device efforts for the next 12 months. Depending on your company’s needs, this can be a very in depth process that takes several months, or it can take just a few weeks, depending on the complexity of your business, the tactics we employ, and your current involvement in the mobile space.

Doing the Work

Raidious’ team of digital journalists will proactively create content that’s designed to deliver on the objectives we outline together in the planning process. Volumes will vary by business need. This can range from a simple monthly “thank you” text message to integrated, data-driven campaigns that send personalized texts on the fly, to text based survey interactions to mobile optimized sites, mobile gaming, mobile media downloads, and mobile device applications.

The Client’s Role

The majority of our content is produced 30 days in advance to account for approval and editing time and goes live on a scheduled basis. However, due to the real time nature of mobile devices and our ability to instantly react to events on your behalf, we recommend the client also having full control for directly approving communications that are time sensitive. In addition to approving content, the client is also expected to be responsive to information requests and referring us to the information we need - in other words, to be a good “source” for our reporters.

Mobile Device Marketing Platform Setup and Management

Raidious can identify and recommend the appropriate mobile device marketing tools for you if you don’t already have some in place. This can range from utilizing a shared short code service to deliver simple texts to helping you establish your own custom short code, and implementing the service. With a content focused approach to dealing with Mobile Device Marketing, Raidious can be very agile in capitalizing on shifts and changes in the mobile space. The content matters, and your relationships with your customers matter - mobile device opportunities and tactics themselves can and will change, as we’ve seen over the last several years (Cell Phone to PalmPilot to Blackberry to iPhone in the last 7 years alone).

Mobile Device Analytics

Raidious will send analytics reports for your mobile device activities weekly, and will compile a monthly integrated analytics overview report incorporating all activities. We’ll identify ways to improve on the key performance indicator metrics we establish in the planning process, and how to more effectively meet the objectives we’ve established. Digital marketing is an ongoing science experiment - the question we ask isn’t “is this tactic effective?”, the question is “in what ways can this tactic be more effective tomorrow than it is today?”.

Mobile Device Text Messaging

Raidious can create text messaging content that helps drive your business. Mobile couponing, timed offers, private sales, and other tactics can be a very effective means of promotion. We can also use text messaging to alert subscribers to new content on your website, blog, or social network. In today’s fragmented media landscape, no other form of media offers this direct, personal, and powerful access to a consumer.   

Mobile Device WAP Site Content

Consumers are on the go, and they’re accessing the web with their mobile devices in increasing numbers - particularly with the introduction of the iPhone and similar devices, and ready access to wireless broadband 3G networks. Ensuring your website or blog is optimized for all mobile devices is still important, and Raidious can help you create a mobile optimized version of your site or your blog to help you get your content literally into the hands of consumers.  

Mobile Device Ringtones, Images, Video, Mobile Games Content

Raidious can also create and distribute media content for mobile devices, like ringtones, wall papers, video messages, mobile games, and other applications. With the “do everything” multimedia nature of today’s mobile devices, mobile media can be a great tactic to impact your target consumer.  

Mobile Device List Management

Like email, mobile device marketing campaigns require the explicit permission of the end user. Raidious can help you manage your mobile list to provide the kind of content your target is looking for, based on their past actions, or information from other sources (like your email database, your Facebook Friends database, or your Twitter followers).

Mobile Device Dynamic Content

Also much like email, Raidious can plan and manage dynamic content for mobile devices. We can deliver content to your subscribers automatically based on the relevance of a blog feed, social media post, or other syndicated content. We can also tie dynamic content for your mobile device communications to actions a user takes on your other platforms, including ecommerce.  

Mobile Device Subscriber Acquisition

Raidious can also use your other platforms, like your blog, social networks, email, and website to gain permission from users and capture mobile numbers to establish a direct, any time, anywhere relationship with your target.

Raidious Digital Content Services  :::  We make the content that makes digital marketing work.