Over the last several years, through both research and practical experience, we’ve developed an integrated, interdisciplinary content planning process we call GroundWork.

Interdisciplinary Content Planning

We’ve reviewed best practices from several diverse fields, including brand strategy, consumer research, information architecture, public relations and crisis management, media planning, usability, broadcast programming, publishing, broadcast news, multi-platform publishing and management consulting.

GroundWork has been influenced by the applicable parts from each of these practice areas, and fashioned together in a way that delivers great ideas for content based on marketing objectives, and an associated implementation plan to create, deploy, manage analyze, and optimize that content for ever-increasing ROI.

 Integration, Collaboration, and Fun... "eration"

Our process is highly collaborative, and actually a lot of fun. Like most of our services, we do need involvement from the client marketing team and other marketing partners. We’ll take all the background information we can get, but we don’t expect you to spend a whole lot of time with us.

After a couple of meetings, and collaborative brainstorming and mindmapping sessions, our planning team creates a draft GroundWork plan specific to your business for you and your team to react to, revise, and adjust.

Raidious Digital Content Services  :::  We make the content that makes digital marketing work.