Tag Archives: Advertising and Marketing

Where do Social Media Budgets Come From?

17. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

1 Comment

Stunning Report from Razorfish on Digital Brand Experiences

11. Nov, 2009 • Categories: Blogging, Digital Content Services • by Matt Chandler

Consumers expect interaction, incentives, and consistency of service across digital platforms. Companies must respond to this immediate, explosive impact or suffer.

2 Comments

Scoring Social Media Touchdowns: Jump On Loose Balls

28. Sep, 2009 • Categories: Email Marketing, Social Media • by Matt Chandler

The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.

0 Comments