What is a QR code? How can QR codes connect your print marketing efforts to your online marketing efforts?
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
No matter how long you’ve been around the game–basketball, marketing, or owning a bakery–there is always something new, always someone younger, faster, better.
Truly effective digital marketing is about bringing your brand’s content to people utilizing the channels they use and like.
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
I’m all for pay-walls and subscriptions. If a site has a real value to those readers willing to pay for it, then that site will survive. It not, it won’t.
Don’t let content farms like Demand Media sell your own products back to you. Take charge of your online reputation and the money you spend on search engine optimization.
As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!
A Special Message for Ad Age Readers from Raidious
by Taulbee Jackson on March 3, 2011
in Blogging,Commentary,Content Planning,Content Strategy,Digital Content Services,Digital Marketing,Email Marketing,Facebook,Marketing Technology,Mobile Device Marketing,Owned Media,Platform Development,Social Media,Twitter,Web Video
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.