I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.
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The Facebook Like Button as Syndication Engine
by Taulbee Jackson on March 1, 2011
in Blogging,Commentary,Content Strategy,Digital Marketing,Facebook,Marketing Technology,Owned Media,Social Media
5 Tips for 3 Lessons to 10 Habits of 6 Secrets of Social Media
by Matt Chandler on August 31, 2010
I never used to be a believer in the adage that “Those who can, do, and those who can’t, teach.†I have officially Changed My Mind, and it’s all the so-called “experts†that led me to do so.
Earned Media vs. Paid Media vs. Owned Media
by Taulbee Jackson on September 28, 2009
in Digital Content Services,Digital Marketing,Email Marketing,Social Media
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.
What’s the difference? It’s mostly about Control.
Curating Comments for Added Content Value
by Dan Dark on March 2, 2011
in Blogging,Content Strategy,Owned Media
As content marketing evolves, one way to make content more valuable is to highlight the opinions of experts and value-driven commenters.