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TECHPOINT MIRA AWARDS FINALIST 2011

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Curating Comments for Added Content Value

by Dan Dark on March 2, 2011

in Blogging,Content Strategy,Owned Media

Image courtesy Library of Congress

As content marketing evolves, one way to make content more valuable is to highlight the opinions of experts and value-driven commenters.

The Facebook Like Button as Syndication Engine

by Taulbee Jackson on March 1, 2011

in Blogging,Commentary,Content Strategy,Digital Marketing,Facebook,Marketing Technology,Owned Media,Social Media

Image by Eric Schwartzman via Flickr

I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.

5 Tips for 3 Lessons to 10 Habits of 6 Secrets of Social Media

by Matt Chandler on August 31, 2010

in Blogging,Social Media

I never used to be a believer in the adage that “Those who can, do, and those who can’t, teach.” I have officially Changed My Mind, and it’s all the so-called “experts” that led me to do so.

Earned Media vs. Paid Media vs. Owned Media

by Taulbee Jackson on September 28, 2009

in Digital Content Services,Digital Marketing,Email Marketing,Social Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.