Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.
If a brand is simply parroting their commercial messages through digital channels, they’re not engaging in brand journalism.
Brands, content, and journalism have been much-emphasized topics at the conference thus far.
Tweet On Monday the Federal Trade Commission changed the rules for advertisers and bloggers and how they communicate to the public. Starting December 1st bloggers that review products must divulge their relationship with the advertiser. Why change the rules for these seemingly innocent bloggers? Well for starters the current endorsement and testimonial in advertising rule [...]
Brand Journalism Isn’t a Lie if You’re Doing it Right
by Matt Chandler on March 21, 2011
in Commentary,Content Strategy,Crisis Response,Social Media,Twitter
If a brand is simply parroting their commercial messages through digital channels, they’re not engaging in brand journalism.