Tag Archives: Business

The Digital Marketing Problem

A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.

Raidious at Indiana Chamber Of Commerce: The New Normal

My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.

Raidious at Hoosier PRSA Social Media Bootcamp

Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.

Are You Marketing or Communicating?

A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.

Still Looking for a Job? Think Technology in 2010.

If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.