contact us
TECHPOINT MIRA AWARDS FINALIST 2011

Business

I’m back in Indianapolis, working with a company that’s on the rise. We’ve been profiled in national publications, we’re working with national and international clients, and we’re hiring people.

Run, don’t walk, to your favorite local bookstore and pick up a copy of our good friend Doug Karr’s new book, “Corporate Blogging for Dummies.” Trust us, you need this book. And it’s not just because we at Raidious are in the book on pages 126 and 127 (not that we were looking or anything).

So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?

No one likes the guy that talks shop 24/7. Show off who you are as a person.

We know he’ll be too humble to beat his own drum, so we’ll beat it for him. Our CEO and fearless leader Taulbee Jackson is featured in today’s Indianapolis Star, in the Rising Star column of the Business section.

A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.

My topic today was the “how” behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out – game changer for large enterprise.

Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.

A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.

If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.