As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!
While the world doesn’t stop turning just because it’s the holiday season, we’d like to take a moment to remind you all that the work will always be there. Be sure to spend quality time with your families, friends and other loved ones.
As the old saying goes, you don’t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?
Consumers expect interaction, incentives, and consistency of service across digital platforms. Companies must respond to this immediate, explosive impact or suffer.
One of the more often-heard keywords regarding social media use by companies is ownership: “Who owns the conversation?†“Are you owning the conversation about your brand?â€
There are actually two distinct implications to content ownership: reputation management and risk management.
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.
What’s the difference? It’s mostly about Control.
There’s a fantastic article by Farhad Manjoo on Slate today entitled “Tweeting Avengers: Does venting consumer outrage on Twitter actually work?” The article is a must-read for consumers and businesses alike.
Two recent studies seem to confirm what most of us already suspected: business leaders are generally clueless about social media.
