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TECHPOINT MIRA AWARDS FINALIST 2011
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Content Strategy

This week’s tip is for those of you struggling to manage your brand’s social media efforts on a daily basis, and finding that the work is time consuming, and monotonous. The solution is simple, “think campaign.” In order to see the true benefits from managing your brand’s social media pages is treat it like any [...]

NPR at Stubb's BBQ at SXSW 2011

It’s now been one month since my sojourn to Austin for South by Southwest Interactive. As I’ve decompressed and looked back on the experience, the importance of content for brands has become even more apparent. As I mentioned before, the most popular panels at SXSWi were all about content. Creating content for brands, journalism for [...]

Next time try it on a windy day.

To what degree is your content effective and what can be done to make it better?

Post image for The Interchangeable Void: Creating Content for Buyers & Sellers

Educational content for brands has to be more than one call to action and a name drop hidden inside block of text of non-brand specific content.

Image courtesy Wikimedia Commons

Every now and then Raidious will offer little tips and advice that will help make a powerful impact on your social media campaign.

Social Center

Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.

Post image for Content Strategy: Regularity Is Key

A content strategy that prioritizes creating new content on a regular basis not only helps with SEO, but also helps your clients and customers.

Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO’s, VP’s of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.

Raidious.com

Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we’re a content company).

In a study released by the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab they found that Generation-Y likes social networks, but still prefers e-mail and text-messaging to communicate. The study evaluated time spent and the communication preferences of Gen-Y consumers using e-mail, social networks,  texting, visiting (non-social-net) websites, talking on the phone, reading [...]