Monday and Tuesday of this week I had the opportunity to attend the Online Marketing, Media and Advertising global conference (presented by MediaPost) in New York City, a decidedly easy trip from our Brooklyn office.

In addition to attending a number of informative and insightful sessions with industry leaders, the conference was also a great chance to network with other digital marketing professionals.

I brought along the handy Flip Mino HD camera (which sparked as much conversation as did anything else) and did a few impromptu interviews with some of the folks I met. Among the people kind enough to talk on camera were:

• Ginny Musante, Trade Marketing, Entertainment & Devices, Microsoft Advertising
• Gary Klein, Founder/CEO, G. Klein & Associates
• Jennifer Osbon, Founder/CEO, Megaplayer
• Frederick Backman, Director, Media Development, FreeMedia Solutions

Their experiences ran the gamut from entrenched players with long histories to fresh-faced start-ups. Enjoy a small taste of a get-together of some of the sharpest marketing minds from all over the world.

Their goals were varied, but everyone I talked with was acutely aware of the expanding role of the two-way conversation in digital marketing.

(I want to) learn more about how to expand the conversation and turn digital outreach into lead generation that’s meaningful not only for our customers but also beneficial for our team in terms of sales.

– Ginny Musante, Microsoft Advertising