by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
Tweet If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans [...]
Tweet We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help [...]
Tweet In the world of social media it is all too common that people forget the importance of minding their manners. By cutting out the face-to-face interaction it’s incredibly easy to respond less earnestly to people or further- to just ignore them all together. While it is necessary to make thoughtful and timely responses to [...]
Truly effective CRM utilizes the power of the human voice in direct, real-time communication.
Raidious is pleased to welcome our newest full-time employee, Social Media Coordinator Kaitlin Coons.
Do you hear yourself or your executives in any of these social media excuses? If so, it’s time to ask yourself if you are indeed smarter than a fourth-grader.
Engaging a PR firm to propagate negative sentiment via earned media opposes the inherent transparency of owned media.
You need to attract users to your site and turn them into customers. Pushing backlinks to your content out to as many sources as possible is the answer.
The New Yorker is banking on a long-term digital strategy that values engaging readers via the channels for which they are showing an increasing preference.
Tweet This week’s tip is short and simple. Don’t be afraid to change directions on your social media campaign. The bottom line is that a good social campaign cannot be treated like any other marketing campaign. A strategy developed in November, executed in February, and measured along the way is not always going to be [...]
Become an EdgeRank Ninja: New Webinar with Awareness!
by Taulbee Jackson on January 18, 2012
in Commentary,Content Strategy,Digital Content Services,Digital Marketing,Facebook,Featured,Marketing Technology,Owned Media,Research,Social Media
Tweet If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans [...]