Tag Archives: Facebook

Generating Followers or Generating Advocates: The Choice Is Yours

19. Jul, 2010 • Categories: Facebook, Social Media, Twitter, content strategy • by Smitty

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

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Attention Advertisers: Facebook Is Not for You

09. Jun, 2010 • Categories: Digital Marketing, Social Media • by Matt Chandler

Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.

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Social Networking Trumps Social Network Sites

06. Apr, 2010 • Categories: Facebook, Social Media • by Matt Chandler

Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.

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Are You Marketing or Communicating?

17. Feb, 2010 • Categories: Content Planning, Digital Marketing, Social Media • by Matt Chandler

A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.

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Digital Marketing from the White House to Your House

21. Jan, 2010 • Categories: Blogging, Research, Social Media • by Matt Chandler

Covering the beltway and White House goings-on is one of the biggest jobs in journalism. But for a company, what business is more important than yours?

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