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TECHPOINT MIRA AWARDS FINALIST 2011
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Post image for Is Instagram Really Worth $1 Billion?

A picture is worth a thousand words. And an app with more than 1 billion pictures is worth $1 billion. At least that’s what founder and CEO of Facebook Mark Zuckerberg is willing to pay to own an app where users are uploading more than 5 million photos per day and liking other users’ photos [...]

Facebook EdgeRank: The Content Assassin!

If you’re a marketer, and you’re not familiar with EdgeRank, you should be. This is the algorithm Facebook uses to determine which content to show your fans. But that’s just the tip of the sword. Raidious works with lots of enterprise-level global and national brands, managing social media for hundreds of thousands of fans and [...]

We live in an ever changing world of algorithms. At first glance this doesn’t really seem to be exciting or pertinent, until you consider that the way that Google delivers your search results for “hilarious dance video” is based entirely upon an algorithm. Typically, companies who deliver content have developed these algorithms to help decide [...]

Post image for Social Media Tip of the Week: Respond Quickly, Respond Honestly

In the world of social media it is all too common that people forget the importance of minding their manners. By cutting out the face-to-face interaction it’s incredibly easy to respond less earnestly to people or further- to just ignore them all together.  While it is necessary to make thoughtful and timely responses to your [...]

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Truly effective CRM utilizes the power of the human voice in direct, real-time communication.

Kaitlin Coons, Social Media Coordinator

Raidious is pleased to welcome our newest full-time employee, Social Media Coordinator Kaitlin Coons.

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Do you hear yourself or your executives in any of these social media excuses? If so, it’s time to ask yourself if you are indeed smarter than a fourth-grader.

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Engaging a PR firm to propagate negative sentiment via earned media opposes the inherent transparency of owned media.

You need to attract users to your site and turn them into customers. Pushing backlinks to your content out to as many sources as possible is the answer.

The New Yorker

The New Yorker is banking on a long-term digital strategy that values engaging readers via the channels for which they are showing an increasing preference.