This week’s tip is short and simple. Don’t be afraid to change directions on your social media campaign. The bottom line is that a good social campaign cannot be treated like any other marketing campaign. A strategy developed in November, executed in February, and measured along the way is not always going to be accepted [...]
Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
A well-funded, well-planned Facebook strategy is essential for any business. But to shift the majority of online spending into one silo is suspect.
The true “breaking news†of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.
Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.
I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.
3 Reasons Social Media Is Like Car Insurance
by Matt Chandler on March 9, 2011
in Commentary,Social Media
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.