Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
A well-funded, well-planned Facebook strategy is essential for any business. But to shift the majority of online spending into one silo is suspect.
The true “breaking news†of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.
Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.
I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.
Truly effective digital marketing is about bringing your brand’s content to people utilizing the channels they use and like.
So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?
No one likes the guy that talks shop 24/7. Show off who you are as a person.
3 Reasons Social Media Is Like Car Insurance
by Matt Chandler on March 9, 2011
in Commentary,Social Media
Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.