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TECHPOINT MIRA AWARDS FINALIST 2011
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This week’s tip is short and simple. Don’t be afraid to change directions on your social media campaign. The bottom line is that a good social campaign cannot be treated like any other marketing campaign. A strategy developed in November, executed in February, and measured along the way is not always going to be accepted [...]

Via AddLetters.com

Forrester confirms that for most teenagers, being “friends” with a brand is the equivalent of your mom coming downstairs during your party.

Image courtesy WikiMedia Commons

If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.

Image courtesy fotopedia

A well-funded, well-planned Facebook strategy is essential for any business. But to shift the majority of online spending into one silo is suspect.

Image courtesy ComScore

The true “breaking news” of the recent disaster in Japan didn’t come from TV or radio. Real-time updates flooded the internet within seconds of the event.

Social Center

Raidious broke social media into three main categories that describe exactly what you need to be doing for a successful social media campaign.

3 Reasons Social Media Is Like Car Insurance

Should something bad happen to your brand, your social media team swings into effect with crisis management–assuming you’ve paid sufficient premiums.

Image by Eric Schwartzman via Flickr

I have a relationship with my friends that brands–regardless of their budgets or their hip factor or their sheer will–will never, ever be able to replicate, because brands are not people.

Truly effective digital marketing is about bringing your brand’s content to people utilizing the channels they use and like.

So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?