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TECHPOINT MIRA AWARDS FINALIST 2011
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Facebook

No one likes the guy that talks shop 24/7. Show off who you are as a person.

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

Facebook wasn’t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.

Friends, connections and followers aren’t like dollars: having more doesn’t get you more of anything. Unless you actually do something.

A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.

Covering the beltway and White House goings-on is one of the biggest jobs in journalism. But for a company, what business is more important than yours?

As the old saying goes, the more things change, the more they stay the same. The advent of smartphones has fostered the idea of putting brands in the customer’s pocket. Or has it?

eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What’s even better is they are projecting an additional 35% for this year.

Echo is a new commenting system for web sites and blogs from JS Kit, and we think it is cool. Find out why.

Consumers expect interaction, incentives, and consistency of service across digital platforms. Companies must respond to this immediate, explosive impact or suffer.