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TECHPOINT MIRA AWARDS FINALIST 2011
raidious

Forrester Research

Via AddLetters.com

Forrester confirms that for most teenagers, being “friends” with a brand is the equivalent of your mom coming downstairs during your party.

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

Twitter, Facebook, Yelp and other social media and crowdsourcing sites are useful as more than simply avenues for promoting business. One major means of fostering brand loyalty and garnering new business is customer service. This is a lesson heard loud and clear by the best-of-breed.