Forrester confirms that for most teenagers, being “friends†with a brand is the equivalent of your mom coming downstairs during your party.
Forrester Research
Forrester: Hey Brands, Leave Those Kids Alone
by Matt Chandler on March 30, 2011
in Content Strategy,Digital Marketing,Facebook,Research,Social Media
Owned Media update: Official Research from Forrester
by Taulbee Jackson on January 12, 2010
in Digital Content Services,Digital Marketing,Research,Social Media
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!
Social Media’s Role In Customer Service
by Matt Chandler on August 27, 2009
Twitter, Facebook, Yelp and other social media and crowdsourcing sites are useful as more than simply avenues for promoting business. One major means of fostering brand loyalty and garnering new business is customer service. This is a lesson heard loud and clear by the best-of-breed.
