Tag Archives: Forrester Research

Owned Media update: Official Research from Forrester

12. Jan, 2010 • Categories: Digital Content Services, Digital Marketing, Research, Social Media • by Taulbee Jackson

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).

Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information!

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Social Media’s Role In Customer Service

27. Aug, 2009 • Categories: Social Media, Web Video • by Matt Chandler

Twitter, Facebook, Yelp and other social media and crowdsourcing sites are useful as more than simply avenues for promoting business. One major means of fostering brand loyalty and garnering new business is customer service. This is a lesson heard loud and clear by the best-of-breed.

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